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Wednesday, April 20, 2016 - 1:00pm to 1:45pm

Designing for the future: What’s Your “Why"?

Better and more meaningful results always happen when your team has clarity of vision around WHY they're doing what they're doing. "The Future” is about getting technology out of the way of our everyday functions and actions while using it to enhance lives in every conceivable way. We must be thinking far beyond what’s next. The process is almost always about people, and most people need to ease into change. As designers of software, we need to be thinking about what is several futures down the road and breaking that vision into baby steps that won’t freak people out or be “too much too fast.”

This talk is for those who want to be a part of thinking through the entire development story behind the products you are making, understanding the future picture, and breaking down that vision through meaningful user stories. Discover the "why" behind what you are developing. Get intimate with your customer's wants and needs. Leave with a set of practical guidelines and skills to ensure your “big picture” vision (and all those steps in between) are clearly communicated with those who are working on your products.

Jaimee Newberry
MartianCraft

Jaimee Newberry brings industry leadership and experience gained from advising C-level and senior management teams at startups, agencies, and Fortune 500 companies to her role as COO at MartianCraft. Her insight, practices, and a personal ecology have proven to elevate the culture, processes and product quality of high-performance software design and development teams worldwide. Jaimee has worked with Audi, Apple, Barnes & Noble, Disney, McDonalds, Nintendo, Zappos, and many more. In addition to her role at MartianCraft, Jaimee is a professional experimenter, speaker, and writer who lives, learns and fumbles out loud. She’s the founder of tinychallenges.com and co-host of the tiny challenges podcast and an advocate for women in tech. She’s also the independent mother of two girls and two cats, and girlfriend of a beautiful, shy man who likes to remain mostly anonymous.