The critical steps that need to happen before coding starts are all-too-often brushed over or skipped entirely. Developers, testers, product owners, and anyone at any level who is looking to refine or plan the critical UX portion of either a new product or revamping an existing product will benefit from this tutorial. Because user experience (UX) will make or break every new app, you have to get it right the first time. Jaimee Newberry explores brand/product voice and personality questions that help teams quickly map out the direction that affects everything—product experience, visual...
Jaimee Newberry
MartianCraft
Jaimee Newberry brings industry leadership and experience gained from advising C-level and senior management teams at startups, agencies, and Fortune 500 companies to her role as COO at MartianCraft. Her insight, practices, and a personal ecology have proven to elevate the culture, processes and product quality of high-performance software design and development teams worldwide. Jaimee has worked with Audi, Apple, Barnes & Noble, Disney, McDonalds, Nintendo, Zappos, and many more. In addition to her role at MartianCraft, Jaimee is a professional experimenter, speaker, and writer who lives, learns and fumbles out loud. She’s the founder of tinychallenges.com and co-host of the tiny challenges podcast and an advocate for women in tech. She’s also the independent mother of two girls and two cats, and girlfriend of a beautiful, shy man who likes to remain mostly anonymous.