Fundamentals of Lean Startup

Is your industry being disrupted? Is it getting more difficult to keep your customers—or to find new ones? Agile and DevOps form the foundation of best practices for how to build products, but they work just as well when applied to the right—or to the wrong— products. We need a different process to help us distinguish between the two. Lean Startup drives to the source of the problem and helps us answer the question—Should we build it? This year more than half of the participants at Lean Startup Week were from enterprise organizations. If you’re not using the Lean Startup way of designing new products, your competitors probably are. Through hands-on exercises Pete Oliver-Krueger presents techniques that you can apply immediately to new ideas and tired projects. Intuit, Pixar, GE, USA Today, and many more companies use these same techniques: Getting Out of the Building (Talking to Customers), the Build-Measure-Learn Loop (Transitioning from Ideas to Experiments), Minimum Viable Products (Unleashing Your Inner Frankenstein), and Innovation Accounting (Data-Driven Decision Making). Take back ideas for introducing Lean Startup to your company.