The 4-Quadrants of Product Ownership – Exploring What “Good” Looks Like

The product owner role was introduced in Scrum in 1993. So, the role has been around for ~25 years. Yet, still, we struggle with its nature. Is it simple or complex? Is it inward or outwardly facing? It is about backlogs and stories or something more? And is ‘ownership’ the whole point?In this talk, Bob Galen will share his 4-Quadrants model for what effective (good) product ownership looks like in the real world. It will start with balance because the role is so broad and deep in its nuance. The essence of the 4-quadrants says that there are product, project, analyst, and leadership parts to the role. We’ll explore each in turn and talk about cross-connecting each area. We’ll also explore the partnerships that are key to success. You’ll leave this session understanding what Product Owner Excellence looks like and how crucial it is for team success.