It Was Never A Dress: How agile methodology inspired a project management software company to start a BIG conversation about women in technology and beyond!
In an effort to break down barriers and shift perceptions of women in technology—and all spaces—Axosoft used their tech superhero powers of collaboration, cross-functionality, and agility to offer up a radically reimagined women’s bathroom symbol. This new symbol has started an international conversation that is picking up STEAM! Since the campaign launched in 2015, it has generated over 18 million impressions, received attention from every major media outlet, and is funding a scholarship at Arizona State University for a need-based student entering a STEAM (science, technology, engineering, arts, and mathematics) field. In this lively talk, an Axosoft superhero, Tania Katan, the instigator behind the #ItWasNeverADress campaign, shares tips for artful disruption inspired by agile methodology!
The creative instigator of the international viral campaign #itwasneveradress, Tania Katan is an award-winning author and keynote speaker who believes in storytelling at all costs! Tania made the audacious leap into technology and is currently the evangelist for Axosoft—because every rock star company needs a punk! She has been a featured speaker at Business of Software, Social Innovation Summit, i.d.e.a. Museum, S.H.E. Summit, TEDx, and more. Tania’s work has been written about in the New York Times, Huffington Post, TIME, and BuzzFeed. She is a certified anti-bias and diversity trainer through the Anti-Defamation League.