Plotting a Better Beer with Geolocation: An Untappd Case Study

Geolocation enhances the experience of many services and provides users with customized results based on their current location. Many people don’t realize what an important role geolocation can play in locating their favorite beer—and Untappd, a mobile application around beer discovery, can help! Greg Avola offers a case study on how Untappd is employing geolocation to enhance the experience for its users and how geolocation has helped Untappd grow its business. Adding location to Untapped personalized the app and provided data that shows users what is being consumed locally. Because most microbrewery beer is distributed only in specific regions, users can find their favorite pint with Untapped. When visiting an area for the first time, Untappd users can discover what's popular. Greg discusses why geolocation is important to social and nonsocial applications and services, and how geolocation can help with your application feature decisions to improve your service and delight your customers.