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Below you'll find information on the featured keynotes at the Mobile Dev + Test Conference.

Daniel Steinberg, Dim Sum Thinking, Inc.
Wednesday, April 15, 2015 - 8:30am - 9:30am

Developers mostly focus on improving their creation skills—learning about programming languages and coding techniques; attending dev conferences; downloading and analyzing code; reading blogs, and listening to podcasts. However, they often become so focused on the delivery deadline that they forget they aren't just building an app for some arbitrary faceless customer. They are trying to help real people solve real problems. So, before the coding starts, there is lots of work to do to identify THAT customer. Narrow your scope. Picture just one person and imagine the problem your app will help him solve. So, perhaps you find yourself saying, "That's crazy. We want to build an app for the widest audience possible." Then join Daniel Steinberg as he explores this paradox: If you focus on meeting the needs of a single user who precisely represents your target audience, you will create an app that many, many people want. If you focus on meeting the many needs of the many, your app will fail. Through the discussion of this paradox, Daniel explains how you and your team can—and will—design winning applications.

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Jaimee Newberry, Independent Consultant
Wednesday, April 15, 2015 - 4:00pm - 4:45pm

Do the products you’re creating engage users on an emotional level? Do you deliberately design in the personality and tone of your product? Are you thinking comprehensively about every touchpoint your product has with a user? Jaimee Newberry has been helping Fortune 500 companies and startups with their digital products for more than seventeen years. Through years of refinement, Jaimee knows how to create products that engage and empathize with users. Her abilities evoke client responses such as “You’ve earned our trust,” “You understand who we are,” and “Thank you. We love you!” Jaimee shares key considerations when creating winning mobile products—whether concept, startup, corporation, or enterprise apps—that connect emotionally with users and make them want to come back. Jaimee explores her proven app design and personality thinking, on-boarding dos and don’ts, and copywriting tips to help you develop and deliver products that are more fun, emotionally engage your users, and delight the business.

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Jeffery Payne, Coveros, Inc.
Thursday, April 16, 2015 - 8:30am - 9:30am

Mobile applications are fraught with risk. The unique, portable nature and multiple uses of mobile devices bring a wide variety of critical quality properties into play: reliability, usability, security, availability, and maintainability. Allocating the effort to identify and ensure these properties is a difficult challenge—and not for the faint of heart. New testing and validation approaches must be used if we are to meet quality goals for mission-critical and widely distributed mobile applications. Jeffery Payne discusses the perfect storm that is mobile application quality, and how developers and testers can mitigate mobile risks. Learn about the many problems introduced by mobile devices and applications and how they influence the testing process. Discover the risks that impact quality properties and the how to address them during unit, integration, and system testing. Leave with an understanding of how to best allocate scarce resources to best assure that your apps will be successful. Take home knowledge about new mobile testing techniques and tools to help you weather the perfect storm that is mobile application quality.

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Jim McKeeth, Embarcadero Technologies
Thursday, April 16, 2015 - 9:45am - 10:30am

Control of complex machines by human thought has been a mainstay of science fiction writing and films for years. In the movie Firefox, Clint Eastwood steals a highly advanced Russian fighter jet that is controlled by the pilot’s thoughts. But real devices are now appearing that purport to use our brainwaves as input. Is this technology a reality today? If not, how far away is it? What sort of thought input is possible and where could it be used? Jim McKeeth examines the roots of the technologies that allow a view of—and the possibilities for direct input from—the human mind and the augmentation of the mind, perception, and thought processes. Jim shares these processes which include real-world examples and a demonstration with volunteers controlling software and hardware using only their thoughts and feelings. Come see how this still-evolving and little-known technology works today, learn how it can be used in some applications, and explore its longer-term implications.

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Learn more about Jim McKeeth.