Untangling the MVP and Accelerating Product-Market Fit

The MVP, or minimum viable product, plays a critical role in lean product validation. It is the most important test to demonstrate that product-market fit has been achieved. Yet teams are often unclear about what an MVP is and how to prioritize it versus other research options. Lean product management expert Greg Cohen will shed light on the history of the MVP, how it fits into lean product validation, and how different companies approach the MVP in new product introductions, with a mix of B2C and B2B situations and differing market contexts. You will learn a practical definition for an MVP, why getting to an MVP quickly is a critical team priority, and the three steps and the two types of tests used in lean product validation. Greg will also share a testing framework that will let you select the correct experiments for validation to reduce project risk and shorten the time to product-market fit based on your unique situation, backed up by multiple case studies to show how lean validation was applied in B2B and B2C situations. Come learn how to get to an MVP and beyond.