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What Executives Value in Testing

Professional testers and test managers are feeling the pressures of low-cost competition and tools that claim to replace them through automation. So, how can test teams add more value to their projects and organization? In a recent survey of executives and testers, Mike Kelly and Jeanette Thebeau found major disconnects between what executives and testers believe are most important to the business. They explore new insights into the risks and concerns executives perceive and what you should do differently. In the survey, most testers believed that finding ways to cut operational costs was a low priority test objective, but executives listed operational cost reduction as a high value testing activity. On the flip side, testers believed that regulatory compliance was a high priority, while most executives reported compliance testing was a low priority. Join Mike and Jeanette to find new ways to help ensure the products you test solve the business problem, meet customer needs, reduce operational costs, scale easily as demand increases, and are built to quickly add new features over time.

Michael Kelly, DeveloperTown

A partner at DeveloperTown, a venture development firm, Michael Kelly spends most of his time working with teams to deliver ridiculously high quality solutions faster than they could without rigorous testing practices. Michael regularly writes and speaks about topics on software testing, and is a contributing author of two books, How to Reduce the Cost of Software Testing and 5 Minutes to Process Improvement Success.

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Jeanette Thebeau, Ex2 Partners

Jeanette Thebeau is a veteran venture coach, product and brand strategist, and former CMO with a broad range of experience. Jeanette has worked with numerous startups, as well as large corporate brands—Brooks Sports, Disney, the Indiana Pacers, Coors Brewing Co., Pizza Hut, and Taco Bell, among others.

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