Better Software East 2016 - User Experience (UX)
Monday, November 14
Great Product Design with User Story Mapping
Built from index cards or sticky notes, a story map is a simple model, that helps the people who make it envision a customer’s experience with their product. Story maps are a core practice within a design process focused on understanding and building empathy with customers and users and then identifying and testing solutions to improve the customer’s experience with your product or services. Jeff Patton says that design process and story mapping can help you identify completely new product opportunities or improve the existing product experience. Learn how to map...
Tuesday, November 15
How to Improve the Mobile User Experience (UX)
Many enterprises are migrating to mobile while new organizations are adopting a mobile-first or mobile-only strategy. Because of the special characteristics of mobile and its user base, usability and the user experience (UX) are of increased importance, especially with SaaS-based business models where users can pay by the month and switch applications in a heartbeat. This is intensified with mobile users who can download another app and try it for free. So you've got about thirty seconds for your users to understand how to use your app and get value. How do you do...
Wednesday, November 16
User-Centered Design Using Personas
A failure point in developing useful and usable products are user requirements and expectations—understanding who the users are, their goals, actions, motivations, and pain points. Fadi Khoury explains that user-centered design is a product development methodology based on actual user needs, behaviors, abilities, and perceptions. User-centered design is popular because it offers the most effective path to useful and usable products. Combining this design approach with personas—fictional characters, created to represent the different user types that may use a...
Avoid Critical Mobile UX Mistakes
With SaaS-based business models, where users pay by the month and can switch applications in a heartbeat, great user experience (UX) becomes paramount. Mobile intensifies this as users can quickly and easily try another app. You’ve got about thirty seconds for your users to understand how to use your app and get value from it. So, how do you do that? Not with a beautiful UX or “wow factor” but with a UX that works for and speaks to the user, understanding what they want when they want it. Phil Lew outlines key principles for the design and evaluation of usability...