A failure point in developing useful and usable products are user requirements and expectations—understanding who the users are, their goals, actions, motivations, and pain points. Fadi Khoury explains that user-centered design is a product development methodology based on actual user needs, behaviors, abilities, and perceptions. User-centered design is popular because it offers the most effective path to useful and usable products. Combining this design approach with personas—fictional characters, created to represent the different user types that may use a product—is a powerful approach...Learn More
Fadi Khoury
Ford Motor Company
An agile transformation manager at Ford Motor Company, Fadi Khoury has more than fifteen years of experience in software development, software maintenance and testing, software lifecycle methodologies, IT portfolio management, program and project management, risk management, and strategy planning. Fadi manages a team of highly skilled agile coaches in North America and Europe. His team is responsible for providing coaching services across IT projects, delivering software to all Ford business units. Previously Fadi served as the lead for the IT project office at Ford Motor Credit Company, as a process consultant at Chicago Mercantile Exchange, and as an application architect at Web Soft Corporation.