Avoid Critical Mobile UX Mistakes

With SaaS-based business models, where users pay by the month and can switch applications in a heartbeat, great user experience (UX) becomes paramount. Mobile intensifies this as users can quickly and easily try another app. You’ve got about thirty seconds for your users to understand how to use your app and get value from it. So, how do you do that? Not with a beautiful UX or “wow factor” but with a UX that works for and speaks to the user, understanding what they want when they want it. Phil Lew outlines key principles for the design and evaluation of usability, shares a methodology for continuous improvement of your UX, and teaches how—and how not— to incorporate context into your UX. Phil compares and contrasts usability and user experience before exploring design and evaluation methods you can use to improve UX on both mobile and web platforms. To build a deeper understanding of how to improve your own app’s UX, Philip offers examples that illustrate the good, the bad, and the ugly. Leave understanding key mistakes that others have made and discover how to keep your users coming back.