Better Software East 2016 - User Experience

With SaaS-based business models, where users pay by the month and can switch applications in a heartbeat, great user experience (UX) becomes paramount. Mobile intensifies this as users can quickly and easily try another app. You’ve got about thirty seconds for your users to understand how to use your app and get value from it. So, how do you do that? Not with a beautiful UX or “wow factor” but with a UX that works for and speaks to the user, understanding what they want when they want it. Phil Lew outlines key principles for the design and evaluation of usability...