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Wednesday, November 11, 2015 - 11:30am - 12:30pm
Projects & Teams

Passion: What Software Teams and Executives Can Learn from Eco-Pirates Prior Year Content

On the Animal Planet TV series Whale Wars, a fleet of boats off the coast of Japan ambush migrating dolphins at sea and drive them into a cove, where they’re captured for the theme park industry or killed for food. Their story is featured in the Oscar-winning documentary, The Cove. Having traveled with Sea Shepherd, a marine wildlife conservation organization fighting against this practice, Michael Mah says that agile teams can learn a lot from the passion and self-organizing attributes of environmental activists/eco-pirates. He explores how wildlife conservation teams channel a powerful sense of purpose, practice leadership, use social media, create transparency, build trust, and use metrics and data to command the world’s attention. Hear Michael’s take on what passionate teams muster to move the needle toward a tipping point, and lessons that your software teams can learn from activist teams in the global environmental conservation movement.

Michael Mah
Michael Mah, QSM Associates, Inc.

With twenty-five years of industry experience Michael Mah teaches, writes, and consults for QSM Associates to tech companies on measuring and estimating software projects for offshore, waterfall, and agile. Michael and his QSM partners have researched thousands of projects worldwide. His work examines time-pressure dynamics of teams and their contribution to project success and failure. Michael’s clients include Boeing, Progressive, Verizon Wireless, Nationwide, JPMorgan Chase, and other Fortune 100 companies. He is the director of the Benchmarking Practice at the Cutter Consortium in the United States. A private pilot, Michael lives in the mountains of western Massachusetts. Reach Michael at

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