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Keynote Sessions & Speakers

 Wednesday, September 29, 8:45 AM
Breakthroughs in Measurement and Benchmarking
Howard Rubin, META Group

The ''business of IT'' is in the limelight more than ever. The economic, regulatory, and geopolitical changes of the past three years have made companies rethink everything from their IT cost structure to their service delivery models and the value of software to their enterprise. CIO’s have asked for innovations to make software development more agile and adaptive and ways to more effectively communicate with their business units. These pressures have driven leaders to implement breakthrough ideas resulting in a focus on new (and more important) measures of performance. Quantitative techniques are now available to better align business and IT through the implementation of powerful and expressive product/service catalog structures. If your organization embraces these new methods and techniques, it will benefit from full transparency and an enterprise view of its software portfolio as a critical business asset. Join Howard Rubin for a look at the latest advancements in measurement, benchmarking, scorecards, catalogs, and value communication. Learn what you need to do to run your software development organization like a business!

Howard Rubin is a world leading authority on IT investment portfolio management, Technology strategy, and measurement. The author of the Worldwide IT Trends and Benchmark Report, he specializes in the areas of IT value measurement, global software economics, offshore strategy, the workforce of the future, the business value of technology, and performance measurement/benchmarking. Howard's work in software measurement and economics has been the subject of briefings provided to President Clinton and Vice President Gore and other heads of state.

 Wednesday, September 29, 10:00 AM
A Strategic Approach — ''Beta the Business''
Peter Conway, EMC Open Software

Beta testing is an industry standard practice to obtain user feedback prior to general availability of software. Have you ever considered that the Beta release can be used to validate the software’s value to customers and application users? Extending the Beta concept will result in higher customer satisfaction (and higher revenue for commercial products). Also, you can employ Beta testing to evaluate not only the software product, but the distribution (and sales) process, training, customer support, and usage within your customers’ environments. Far beyond just finding defects in the product, you can focus Beta testing on how well the software is meeting your customers’ needs. What does that mean to the Development team and the organization as a whole? What are the risks and challenges that we face? What are the rewards? Peter Conway, Vice President at EMC Open Software, shares their journey and current strategic approaches to Beta the Business. Find out if you can improve your software’s customer satisfaction ratings and increase its value to your customers at the same time.

Peter Conway is Vice President, Product & Program Management at EMC Open Software where he oversees the development, integration, and release of new products for EMC’s Open Software Operations. Peter joined EMC in 2002 from Microsoft where he spent more than seven years in a variety of product management and technical marketing roles. He was most recently Senior Director of the Large Enterprise Server Group in the Windows Division. Peter holds a BS in Computer Science from Union College and a MS in Computer Science from Rensselaer Polytechnic Institute.

 Wednesday, September 29, 4:30 PM
Cosmic Truths about Software Requirements
Karl Wiegers, Process Impact

The history of many software projects shows that requirements mistakes are the most expensive ones to correct late in development. So, why do we make big requirements errors over and over, even in mission-critical software projects? Karl Wiegers, author of a best-selling book on software requirements and a consultant on many such projects, shares his top ten requirements principles to help your organization produce accurate, consistent, and unambiguous requirements. Although there are few absolute truths in software development, Karl has found several that almost universally apply to software projects. These principles emphasize the critical contribution that good requirements make to a project’s success, and the critical contribution that customer involvement makes to good requirements. You’ll also hear suggestions for requirements development and management practices that can help any team build a more effective customer-developer partnership. Take away a new awareness of what good requirements are really about and how your next project can avoid being counted in the future history of requirements failures.

Karl Wiegers is the Principal Consultant at Process Impact, a software process consulting and education company. Karl is the author of Software Requirements, 2nd Edition, Peer Reviews in Software: A Practical Guide, and Creating a Software Engineering Culture, as well as 160 articles on software development, chemistry, and military history. Karl has served on the editorial board for IEEE Software magazine and as a contributing editor to Software Development magazine. He is a frequent speaker at software conferences and professional society meetings.

 Thursday, September 30, 8:30 AM
Agile Project Management — Reliable Innovation
Jim Highsmith, Cutter Consortium

From software to materials research to drugs to airplanes, companies are relentlessly driving the cost of change out of their new product development processes. Why? In order to increase experimentation, to increase the diversity of paths explored, and to foster more and faster innovation. These ''exploration'' projects severely challenge traditional ''production'' oriented project management practices that attempt to optimize, predict paths, and conform to detail plans—we need a different model. This new model for software projects—Agile Project Management (APM)—focuses on quick starts, iterative exploration, delivering customer value, low-cost iterations, frequent feedback, and intense collaboration. While production cultures value planning, stability, repeatability (input driven), and conforming to plans, exploration cultures value experimentation, adaptation, reliability (results driven), and conforming to value (often at the expense of conforming to plans). Join Jim Highsmith as he delves into the principles and practices of Agile Project Management.

Jim Highsmith is Director, Agile Project Management Practice and Fellow, Business Technology Council at Cutter Consortium. He also is a Member, Software Development Productivity Council, Flashline, Inc. He is the author of Agile Project Management, Adaptive Software Development, and Agile Software Development Ecosystems. Jim is a recognized leader in the agile project management and software development movement with 25-plus years’ experience. He was a co-author of the Agile Manifesto and is a founder and board member of the AgileAlliance.

 Thursday, September 30, 4:30 PM
Software is Entering a New Dimension — Are You Ready?
Linda Hayes, Worksoft, Inc.

A revolution in the business of software is coming . . . The boundaries between the business and IT from one enterprise to another will disappear. The space around functional system silos will dissolve. How we develop and deploy software will have to undergo radical change, challenging our entire thought process about how, why, and for whom we build it. Already today, delivery cycle times are down to days and business processes embedded in software represent invaluable corporate intellectual property. Soon, service-oriented architectures will enable ad hoc application integration and sophisticated, dynamic user-driven software configurations. Web services, already deployed on many corporate Intranets, will be exposed to customers (and competitors as well as malicious hackers). These forces represent profound changes in how software is developed and deployed. Veteran software guru and pundit, Linda Hayes, looks down the road to help you understand what these changes mean to you and your company and what you must do right now to get ready.

Linda Hayes is the CTO of Worksoft, Inc., and the founder of three software companies including AutoTester, the first PC-based test automation tool. Linda holds degrees in accounting, tax, and law and is a frequent industry speaker and award-winning author on software quality. She is a columnist for Computerworld, Datamation, and StickyMinds.com. Linda authored the Automated Testing Handbook and co-edited Dare to be Excellent with Alka Jarvis on best practices in the software industry. Her article ''Quality is Everyone’s Business'' was published as part of the Auerbach Systems Development Handbook.

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