Agile + DevOps East 2019 Concurrent Session : What “Good” Looks Like: The 4 Quadrants of Product Ownership

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Wednesday, November 6, 2019 - 10:30am to 11:30am

What “Good” Looks Like: The 4 Quadrants of Product Ownership

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The product owner role was introduced in Scrum in 1993, so the role has been around for more than twenty-five years. Yet we still struggle with the nature of it. Is it simple or complex? Is it inward- or outward-facing? It is about backlogs and stories, or something more? And is ownership the whole point? Bob Galen will share his 4 Quadrants model for what "good" product ownership looks like in the real world. It will start with balance, because the role is so broad and deep in its nuance. There are product, project, analyst, and leadership parts to the product owner role, and we’ll explore each in turn and talk about connecting each area. We’ll also explore the partnerships that are key to success. And finally, we’ll explore product ownership at scale, which is its own can of worms. You’ll leave with an understanding of what product owner excellence looks like and how crucial it is for team success.

Bob Galen

Bob Galen is an agile practitioner, trainer & coach based in Cary, NC. In this role, he helps guide companies and teams in their pragmatic adoption and organizational shift towards Scrum and other agile methodologies and practices. He is a Principal Agile Coach at Vaco Agile, a leading business agility transformation company. He is also President and Head Coach at RGCG a boutique agile coaching firm. Bob regularly speaks at international conferences and professional groups on topics related to software development, project management, software testing, and team leadership. He is a Certified Enterprise Coach (CEC), CAL I trainer, and an active member of the Agile & Scrum Alliances. He’s published three agile-centric books: Three Pillars of Agile Quality and Testing in 2012, Scrum Product Ownership, 3rd Edition in 2019, and Agile Reflections in 2012. He’s also a prolific writer, blogger, and podcasterBob may be reached directly at [email protected] or networking via LinkedIn