Conference archive


Wednesday, June 8, 2016 - 11:30am to 12:30pm

Slay the Dragons of Agile Measurement

Some consider measurement in agile development destructive—or at the very least useless. Larry Maccherone disagrees and offers eight tools to slay the dragons of agile measurement. The #1 Dragon slayer—Use measurement for feedback rather than as a lever. What's the difference? Feedback is used to improve your own behavior; a lever is employed to change someone else's behavior. The distinction is subtle but critical. If you think what gets measured gets done, you are already venturing into “thar be dragons” territory. But it's not too late. Larry shows how to create a culture where measurement is an insight amplification and feedback mechanism rather than a club to beat people up; where your teams seek out—rather than dread—the use of quantitative insight; and where metrics bring stakeholders and teams closer together, not drive them apart. Leave with a list of good practices to follow and examples from companies whose metrics regimens have already slain the dragons.

Larry Maccherone

An industry-recognized leader in agile, metrics, and visualization, Larry Maccherone currently helps a number of companies with the design of their analytics products including AgileCraft and Previously, Larry led the insights product line at Rally Software which enabled better decisions with data, leveraged big data techniques to conduct groundbreaking research, and offered the first-ever agile performance benchmarking capability. Before Rally, Larry worked at the Software Engineering Institute for seven years conducting research on software engineering metrics with a particular focus on reintroducing quantitative insight back into the agile communities.