Covid accelerated the need for companies to adopt & adapt to an omni-channel digital world. It was no longer for growth but rather for their survival. In an omni-channel digitial landscape, customers use the devices available to them in that moment to complete a transaction for business. For a 'consumer-centric' business, every transaction counts and for a customer, user experience is what differentiates one business from another.
How do you ensure a seamless experience for customers both internal and external when there are multiple devises, operating systems, network...