In a digital world everything is in multiples, but testing budgets are singular! How do you win this challenge?

Covid accelerated the need for companies to adopt & adapt to an omni-channel digital world.  It was no longer for growth but rather for their survival.  In an omni-channel digitial landscape, customers use the devices available to them in that moment to complete a transaction for business.  For a 'consumer-centric' business, every transaction counts and for a customer, user experience is what differentiates one business from another.  

How do you ensure a seamless experience for customers both internal and external when there are multiple devises, operating systems, network speeds and geolocation possibilities to test without increasing your testing cost exponentially?

This session will cover all this with a real-life case study on how a direct to consumer brand saved a millon dollars while testing 64 different combinations for 2 brands in 2 quarters.