Consumers now expect digital experiences to exceed face-to-face experiences. Recent studies show that 80% of people have deleted a mobile app if they faced problems with its performance. This abandonment rate impacts the digital transformations that many companies are going through. In this talk, you will learn how mobile performance impacts user experience, what you need to look for when evaluating the performance of an app and the different types of tests that can be done according to the multiple factors that affect the performance: the server, mobile device, network, and programming of...
Sofia Palamarchuk
CEO
Apptim
Sofia Palamarchuk is a Director and Board Member of software testing services company, Abstracta, and the co-founder and CEO of Apptim. In 2015, after having worked as a performance engineer for a few years, she led Abstracta’s expansion to the United States, heading up business development and working with companies like Shutterfly, CA Technologies, and Singularity University to help them create reliable and robust technologies. After seeing the challenges that mobile development teams face, in 2019, she embarked on a mission to transform the way global mobile teams create quality apps. When she’s not busy leading a startup, you can find her kitesurfing or supporting projects that promote more women in technology.