Better Software West 2018 - User Experience (UX) Testing | TechWell

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Better Software West 2018 - User Experience (UX) Testing

Thursday, June 7

Natalie_Warnert
CA Technologies
AT3

Stop Guessing and Validate What Your Customers Want

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Thursday, June 7, 2018 - 10:00am to 11:00am

In agile, everything we do is an experiment. Product development is no different. We think we know what the customer wants, and the customer thinks they know what they want, but it turns out we're all wrong! To get to validated discoveries about our features, we must understand how to write a better hypothesis for our development experiments. This session focuses on challenging the mindset that we are validating options during our experiments. Natalie Warnert will show you how to eliminate options that don't work with data and feedback by looking at your product hypotheses as tests that...