Create Personas to Never Lose Sight of Your Customers
Agile enables teams to deliver software with higher consistency and quality. With more frequent release cycles, it's critically important that everyone in your organization focus on the same customers. Creating personas keeps everyone on the product team―product owners, engineers, support, and marketing―focused on delivering for the same key customers. In agile development, the smallest unit of innovation is the user story, and it begins with a customer, represented by a persona. With each completed user story, your organization makes a contribution to that customer. When different teams hold different views of the customer, the user experience suffers. When we deliver different value to different users, it's easy to lose focus. Dan Radigan shares how to define an effective persona and how to get buy-in across the organization. Explore how using personas helps make better products by using consistent customer language across the product team, stakeholders, and customers.