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Dan Radigan


Dan Radigan has fifteen years of experience in software development wearing a wide variety of hats―program management, engineering, quality, and now marketing. Dan is currently senior agile evangelist for Atlassian, makers of JIRA, a popular issue-tracking platform for product teams. He loves to see teams succeed with agile, and has helped many technical and nontechnical teams see its benefits and transition to agile. Previously Dan worked on software development teams for Netflix, Dell, and Adobe. His areas of expertise include agile product development, program management, and marketing. You can find Dan at @danradigan.

Speaker Presentations
Wednesday, June 4, 2014 - 2:15pm
Industry Technical Presentations
Git Branching for Agile Teams
  • Learn how to make branching and merging easier
  • Use an issue based workflow to make change easy
  • Reduce deployment headaches
Thursday, June 5, 2014 - 10:15am
Projects & Teams
Create Personas to Never Lose Sight of Your Customers

Agile enables teams to deliver software with higher consistency and quality. With more frequent release cycles, it's critically important that everyone in your organization focus on the same customers. Creating personas keeps everyone on the product team―product owners, engineers, support, and marketing―focused on delivering for the same key customers. In agile development, the smallest unit of innovation is the user story, and it begins with a customer, represented by a persona. With each completed user story, your organization makes a contribution to that customer. When different teams hold different views of the customer, the user experience suffers. When we deliver different value to different users, it's easy to lose focus. Dan Radigan shares how to define an effective persona and how to get buy-in across the organization. Explore how using personas helps make better products by using consistent customer language across the product team, stakeholders, and customers.