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Wednesday, November 11, 2015 - 1:30pm - 2:30pm
User Experience

Designing Apps for Emotional Engagement Prior Year Content

Do the products you’re creating engage users on an emotional level? Do you deliberately design in the personality and tone of your product? Are you thinking comprehensively about every touch point your product has with a user? Jaimee Newberry has been helping Fortune 500 companies and startups with their digital products for more than seventeen years. Through years of refinement, Jaimee has learned how to create products that engage and empathize with users. Her abilities evoke client responses such as “You’ve earned our trust,” “You understand who we are,” and “Thank you. We love you!” It is through these experiences that Jaimee shares key considerations when creating winning mobile products—whether concept, startup, corporation, or enterprise apps—that connect emotionally with users and make them want to come back. Jaimee explores her proven app design and personality thinking, on-boarding dos and don’ts, and copywriting tips to help you develop and deliver products that are more fun, emotionally engage your users, and delight the business.


Jaimee Newberry
Jaimee Newberry, SWINGSET, Inc.

Jaimee Newberry’s emphasis is on Human Beings—ones that work inside our companies and ones that use the things we make. She brings seventeen years of human interface design expertise, including the past five years with mobile applications emphasis to her corporate advising + coaching practice. Jaimee is driven to bring more humanity into the work we do and the products we make. She brings insight, perspective, practices, and a personal ecology proven to elevate the culture, collaboration, communication, and processes of high-performance software design and development teams worldwide. Jaimee has worked with Audi, Apple, Barnes&Noble, Disney, McDonalds, Nintendo, Zappos, and more.

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