Focus on the Customer to Build the Right Thing
NewProducts creators who are passionate about delighting their customers know they need to solve their users’ true needs. But instead of building the right thing, many of our software practices just have us building the wrong thing faster. Catherine Louis will walk you through some techniques for discovering what you should be developing, including design thinking, build-measure-learn loops to validate assumptions, and user story mapping. In this half-day tutorial you’ll learn by doing, navigating from initial idea to validated prototype, so you can leave with a toolkit designed to help you create products your customers will love.
Catherine Louis is a Certified Scrum Trainer, independent agile coach, and founder of CLL-Group.com and PoDojo.com. Catherine has over twenty years of experience in complex product development. Her focus is on product discovery and delivery using design thinking, agile methods, agile R&D, and managing organizational agile transitions, fostering change to build speed and flexibility in business. Her specialty is accelerating innovation by enabling agile methods. She helps small startups as well as large enterprises to inspect and adapt, to evolve and improve, to deliver the right thing, and to delight their customers.