Assuring Business Outcomes through Customer Experience Optimization

• Customer experience monitoring can provide insights on how real users are using a software process and whether the system is meeting its business goals.
• Software can be tested in terms of customer experience, rather than the traditional view of functional, performance or other forms of testing.
• Customer experience insights can be used to link the world of customer analytics back to the development process — to provide a tangible improvement in code which can have a measurable business improvement benefit.