Driving Testing Insights with the Voice of the Customer

Testing is the final step prior to launch, and as a result, testing timelines are often compromised to meet overall project timelines. Under these circumstances, a risk-based testing strategy becomes the status quo to roll out the product with minimal priority issues. To leverage risk-based tests, teams have traditionally relied on a tester-centric approach by focusing on the testers' subject matter expertise, the application's defect-prone areas, and frequently executed test cases. However, we now have an opportunity to enhance and transform our risk-based testing approach to be more user-centric. With a technology backbone, the “voice of the customer” research method describes the needs of a company’s customers instead. This information is collected through various channels: surveys, call data, focus group outputs, case studies, and social media. Learn how to leverage artificial intelligence, machine learning, and social media together to create user-centric testing insights that can inform new risk-based testing techniques.