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Tuesday, May 5, 2015 - 8:30am - 12:00pm
Half-day Tutorials
TG

Building a Mobile App Quality Strategy NEW

Let’s build a mobile app quality and testing strategy together. Whether you have a web, hybrid, or native app, building a quality and testing strategy means first understanding your customers and your competitors, and then testing your app under real-world conditions. Most importantly, it means having the data and tools to make quick, agile decisions on feature implementations and bug fixes. Jason Arbon guides you through the latest techniques, data, and tools to ensure you have an awesome mobile app quality and testing strategy. Leave this interactive session with a strategy for your very own app (or one you pretend to own). The information Jason shares is based on Applause.com/uTest's thousands of mobile app test cycles on hundreds of top mobile apps, data analytics on millions of apps, hundreds of millions of appstore reviews, development of mobile apps, and consultations with top app development teams.

Note: Bringing a laptop or tablet to this tutorial is preferred but is not required.
 

Jason Arbon, appdiff.com

Jason Arbon is the CEO of AppDiff.com, focused on automagically identifying differences in mobile app UI, UX, and performance. Jason is also the creator of the new mobile web search and discovery app mobo (herecandy.com). Jason was formerly the director of engineering and director of product at Applause.com/uTest.com, where he created the App Store data analytics service and led overall product strategy to deliver crowdtesting to top app teams via more than 100,000 community members.

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