In Their Shoes: Understanding Your Mobile Users’ Point of View

A team’s ability to manage change and match shifting business goals is a major component of successful mobile agile development. To help an organization rise above its competition, especially in today’s digital economy, teams must get apps to market fast—and also delight users. User experiences—and the feedback provided to the world via social media and the app store—pave the way toward a brand’s success or failure. So it’s critical that organizations understand the all-important mobile user point-of-view (POV). Steve Moses describes how to leverage the right mix of software testing tools to gain insight into the user’s POV—what customers say, think, and feel about an app—to help brands understand what users crave in their mobile experiences. Learn how to mine customer feedback for insights that can be incorporated into important business decisions, discover what customers value in their mobile app experiences, and see how you can stay connected with the customers’ needs.