Designing Apps for Emotional Engagement Prior Year Content
Do the products you’re creating engage users on an emotional level? Do you deliberately design in the personality and tone of your product? Are you thinking comprehensively about every touch point your product has with a user? Jaimee Newberry has been helping Fortune 500 companies and startups with their digital products for more than seventeen years. Through years of refinement, Jaimee has learned how to create products that engage and empathize with users. Her abilities evoke client responses such as “You’ve earned our trust,” “You understand who we are,” and “Thank you. We love you!” It is through these experiences that Jaimee shares key considerations when creating winning mobile products—whether concept, startup, corporation, or enterprise apps—that connect emotionally with users and make them want to come back. Jaimee explores her proven app design and personality thinking, on-boarding dos and don’ts, and copywriting tips to help you develop and deliver products that are more fun, emotionally engage your users, and delight the business.