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Jeff Hassemer

Experian

Jeff Hassemer is a global product marketing executive known for his thought leadership and notable product achievements in the areas of database-marketing, CRM, and marketing-automation technology solutions. Jeff serves as senior vice president of Global Product Strategy for Experian Marketing Services. Experian’s clients gain competitive advantages and optimized marketing spends as a direct result of the profitable, state-of-the-art strategies, programs and processes that Jeff oversees and directs in his diverse product portfolio. Prior to joining Experian, Jeff held senior-level marketing positions in emerging tech and Fortune 500 companies including Doubleclick, Matchlogic, Entiera, Responsys, ROI Direct, and Customer Insight Company.

Speaker Presentations
Wednesday, November 13, 2013 - 3:45pm
Big Data
How Experian Revolutionized Product Strategy and Management with Big Data

Agile discussions often focus on stories, backlogs, development, and testing. At Experian they also brought product strategy management and strategy into the agile fold to ensure their teams were in lock-step with customer requirements and priorities. That resulted in the delivery of Experian’s first big data project—without adding a single new person or “big data expert.” How did they do it? Product guru Jeff Hassemer shares his (not-so) kumbaya moments of how he learned about the principles of agile within big data projects—in action.