STARWEST 2019 - Industry Technical Presentation | TechWell

Conference archive

STARWEST 2019 - Industry Technical Presentations

Get solutions to your top testing & QA challenges by attending the Industry Technical Presentations (ITPs). Offered alongside the concurrent sessions in 1-hour time slots, these presentations give you the opportunity to learn first-hand how solution providers have implemented their products and services in the real world. These solution providers are often on the leading edge of new technologies, tools, and practices and offer conference attendees a window into their future.

Industry Technical Presentations with full descriptions will be added to the conference site about 3-4 weeks before the live event.

In the meantime, join our mailing list and be the first to receive updates on the ITPs and other conference program updates.

Wednesday, October 2


Your Shift Left is Failing – What you can do to fix it

Wednesday, October 2, 2019 - 11:30am to 12:30pm
  • Everyone is still talking about shift left testing
  • But, how's it going for your team?
  • Learn how to really shift left and get results

Challenges in Testing Cellular M2M and IoT Devices

Wednesday, October 2, 2019 - 11:30am to 12:30pm
  • M2M and IoT Device Testing
  • Trending Transition of M2M to IoT
  • Challenges in testing various radio access technologies (RAT)
Parasoft logo

How to Make Selenium Smarter

Wednesday, October 2, 2019 - 11:30am to 12:15pm

Automated testing of the UI is critical to ensure the high-quality customer experience required to maintain competitive advantage and Selenium is the framework of choice adopted by the industry. However, tests created with Selenium still suffer from the common UI testing challenges of maintainability, stability and long execution times due to their complex and brittle nature and inability to automatically adapt to any changes in the application. Join Mark Lambert, VP of Products at Parasoft, and Chris Colosimo, Product Manager at Parasoft, as they address the key challenges of UI test...

Cigniti Technologies logo

A Pragmatic Approach to QA Transformation – Challenges, Learnings, Outcomes & Best Practices

Wednesday, October 2, 2019 - 12:30pm to 1:15pm

Quality Assurance & Testing plays a very critical role in achieving the desired business outcomes. This session focuses on the QA transformation journey and results achieved in a fast paced & high growth consumer facing organization. Robust Testing Center of Excellence (TCoE) is established to provide different testing services to multiple business-lines with business value as the goal. Business functional testing, Test automation and Performance testing are in the scope of TCoE.


Bettering Quality Engineering, Intelligently

Wednesday, October 2, 2019 - 12:40pm to 1:25pm
  • The topic will explore building efficiencies in quality engineering through AI
  • The team will also demo two solutions:
    • ​  COFTA: Cognitive Functional Test Automation: AI based solution that converts manual test cases to automation scripts
    • CTeP: Cognitive Test Platform: AI based solution that consumes customer feedback from various social media and provides input...

How to Guarantee Continuous Value from your Test Automation

Wednesday, October 2, 2019 - 1:30pm to 2:15pm

• Learn how to decide which test scenarios to automate.
• Understand the criteria for a test to get included in the CI and continuous testing pipelines.
• Learn how to maintain tests and optimize your suite so it continues to bring value.

HCL Technologies

Spend less time refactoring and more time testing smarter

Wednesday, October 2, 2019 - 1:30pm to 2:30pm

• Understanding the challenges of test maintenance
• How DevOps exacerbates these issues
• Mitigating these problems

AutonomiQ logo

Cognitive Testing: The New Standard for Accelerated Innovation

Wednesday, October 2, 2019 - 1:30pm to 2:30pm
  • Moving beyond Manual Automation.
  • Transforming Subject Matter Expert (BA/QA) Intent into Automated Action.
  • Breaking through on Coverage, Velocity & Sustainability.

Enable Continuous Testing with the Right Software Testing tools and Process

Wednesday, October 2, 2019 - 2:45pm to 3:45pm

• Help digital transformation through continuous testing
• Tools that deliver continuous testing
• Continuous Testing Process

tap|QA logo

2020 Vision: How Design Thinking Will Change QA Next Decade

Wednesday, October 2, 2019 - 2:45pm to 3:30pm

During the 2010's, we saw a fundamental change in the role of QA. The #1 objective of Testing and QA organizations worldwide is now to ensure end-user satisfaction, and not mere defect finding.

To that end, Design Thinking is a mindset that many world-class QA organizations are adopting to ensure their focus is on customer empathy in the design of innovative, best-of-breed products and solutions.

Join Michael Faulise of tap|QA and Anne Hungate of Daring Systems, a renowned expert in Quality Strategy and Design Thinking, for this important presentation.

Sauce Labs logo

How to Make Testing Awesome with Sauce Labs

Wednesday, October 2, 2019 - 2:45pm to 3:45pm
  • Overview of how to run your automated Selenium tests in the Sauce Labs cloud
  • Decrease the amount of time it takes your suite to run by executing tests in parallel
  • Ensure your apps work all of the time with functional testing on real devices

Thursday, October 3


How to Find Your Balance of Manual and Automated Testing

Thursday, October 3, 2019 - 9:45am to 10:45am
  • How to build a cost-effective QA strategy for Agile development
  • The essential steps to get started with test automation and how to accelerate the process
  • When to use automation vs. manual testing and how to find the right balance
  • Agile best practices and pitfalls to avoid

Are we there yet? Introducing a Method for Evaluating AI Testing Tools

Thursday, October 3, 2019 - 9:45am to 10:45am

Key Takeaways:

  • Understanding the role of AI in the QA community
  • Test maintenance best practices
  • Reporting on test maintenance tool effectiveness

Robotic Process Automation (RPA): Threat or Opportunity for Testers?

Thursday, October 3, 2019 - 10:00am to 10:45am

What does this mean for software testers? Join this session to explore questions and concerns such as:

  • How RPA and software test automation compare from a technical perspective
  • The latest indicators on where the two markets are headed
  • The risks, rewards, and challenges of extending from STA to RPA

The Top Ten Common Misconceptions about AI First Testing- an interactive discussion

Thursday, October 3, 2019 - 11:15am to 12:00pm
  • Discussion of the myths surrounding AI testing

  • How AI testing impacts technology teams

  • The business impact of AI testing

Mabl Logo

End-to-end test automation: Stupid or Legit?

Thursday, October 3, 2019 - 11:30am to 12:30pm
  • Key pain points of end-to-end test automation and the modern technologies that have eliminated those pains
  • The unique benefits of end-to-end test automation
  • Tips to bring home for getting started with end-to-end test automation
ASTQB logo

Certification Pathway to Successful Test Automation

Thursday, October 3, 2019 - 11:30am to 12:30pm

• Effective strategies for implementing automation
• Architecting a sustainable solution
• Integrating into Continuous Testing

Eggplant logo

Will I have a job in AI Driven Testing?

Thursday, October 3, 2019 - 12:30pm to 1:15pm

• Testing Automation: Evolution, Revolution or Implosion?
• Realities of AI in testing: fact versus fiction
• Impact on human testers: should you shift left, shift right, shift up?


What is Autonomous software testing? Types of testing. How does it work?

Thursday, October 3, 2019 - 1:30pm to 2:15pm

Artem is going to talk about what is Autonomous testing:

  • Classes of autonomous testing
  • Talk about which one is applicable when
  • When it is not applicable
Mobile Labs

Buy v. Build: 5 Things to Consider When Implementing a Mobile Device Cloud

Thursday, October 3, 2019 - 1:30pm to 2:30pm
  • Learn about the benefits of a mobile device cloud
  • Find out if it is better to buy or build a mobile device cloud
  • Examine the five questions you should ask when deciding whether to buy or build
Deque Systems Inc. logo

Accessibility Automation for the Agile Tester

Thursday, October 3, 2019 - 1:30pm to 2:30pm
  • In this session, you will learn the basics about digital accessibility and its governing guidelines
  • How you can automate accessibility into your software development lifecycle
  • How agile practices and accessibility can go hand in hand
SmartBear Logo

Testing the Frontend, Backend, and Everything in Between

Thursday, October 3, 2019 - 3:00pm to 3:45pm


  • Discuss how to successfully implement a strategy for testing both the UIand API sides of your application.
  • Learn how you can reuse work you’ve already completed, effectively test the critical components of your application, and save time, money, and effort.
  • Walk away with an end-to-end testing strategy for success and best practices for maximizing test coverage to share with their team.


go2group logo

Test Management within Jira: Modern Strategies That Will Scale You

Thursday, October 3, 2019 - 3:00pm to 4:00pm
  • Learn to align test activities with project management phases such as planning, execution, monitoring and controlling, and closure
  • Configure flexible tools like Confluence, synapseRT, and Jenkins for your project, improve collaboration and create a knowledge base
  • Key takeaways include adopting a model-driven approach, utilizing the right tools & techniques, setting up the infrastructure for improved test performance, managing test artifacts for streamlining test efforts, and selective and judicious automation for improved efficiencies and scaling operations...

The future of intelligent testing: Merging human insight with deep machine learning

Thursday, October 3, 2019 - 3:00pm to 4:00pm
  • Traditional test Automation challenges
  • Machine learning advantages and limitations
  • Natural Language and testing intent