STARWEST 2017 Tutorial: Building Your Mobile App Quality and Test Strategy

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Tuesday, October 3, 2017 - 1:00pm to 4:30pm

Building Your Mobile App Quality and Test Strategy

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Let’s build a mobile app quality and testing strategy together. Whether you have a web, hybrid, or native app, building a quality and testing strategy means (1) knowing what data and tools you have available to make agile decisions, (2) understanding your customers and your competitors, and (3) testing your app under real-world conditions. Jason Arbon guides you through the latest techniques, data, and tools to ensure the awesomeness of your mobile app quality and testing strategy. Leave this interactive session with a strategy for your very own app—or one you pretend to own. The information Jason shares is based on data from Appdiff’s next-gen mobile app testing platform, lessons from Applause/uTest’s crowd, text mining hundreds of millions of app store reviews, and in-depth discussions with top mobile app development teams.

Note: Participants are encouraged to bring a laptop or tablet to this tutorial.

Appdiff, Inc.

Jason Arbon is the CEO of Appdiff, which is redefining how enterprises develop, test, and ship mobile apps with zero code and zero setup required. He was formerly the director of engineering and product at, where he led product strategy to deliver crowdsourced testing via more than 250,000 community members and created the app store data analytics service. Jason previously held engineering leadership roles at Google and Microsoft and coauthored How Google Tests Software and App Quality: Secrets for Agile App Teams.