STAREAST 2021 Industry Presentation : Effective “CommuniQAtion” when Dealing with Multiple Audiences

Conference archive

Wednesday, April 28, 2021 - 2:15pm to 3:15pm

Effective “CommuniQAtion” when Dealing with Multiple Audiences

Presented by: 
SmartBear Logo

As the world continues to “go digital” and people increasingly define themselves as “metrics-driven,” storytelling, in its most classic form, may be seen as a dying art. Software testers can’t afford to let that happen. Uncovering and effectively communicating powerful stories is one of a testers’ greatest strengths—and one of an organization’s biggest assets.

Do you know the key components that make for a great story in order to effectively “communiQAte” with different personas and audiences? We’ll also share some potential issues and pitfalls to avoid, common story goldmines, and how to incorporate metrics that management loves.

Join this session to learn:

  • The importance of knowing your audience
  • How to communicate impactful testing concepts
  • Strategies for collaborating with key stakeholders
Noel Wurst

Noel Wurst


Noel Wurst has covered the software testing, development, and cloud computing space for the last 9+ years, and is currently a Quality Evangelist and Sr. Manager of Communications at SmartBear. While “professionally responsible” for building communications strategies, and managing public relations initiatives, Noel also has a deep, personal interest in scaling diverse and inclusive workplace cultures, and evangelizing the all-encompassing importance of quality in our professional and personal lives. In their free time, Noel enjoys nerding out over fashion documentaries, writing children’s literature, and hunting down exotic recipe ingredients. 

Leandro Melendez

Leandro Melendez


Leandro Melendez is a performance testing manager at QualiTest group providing consulting services around testing. Has over 20 years of experience in IT and ~10 in the performance testing practice where he served multiple S&P500 customers all over the USA, Mexico, Canada, Brazil, and Europe. Author of the performance testing blog Señor Performo ( where he curates a diverse set of learning material for performance testers and engineers. He is the producer and host of the Spanish language version of the PerfBytes podcast and the Señor Performo learning YouTube channels in English and in Spanish. Last, soon to be a published author with his first book about Load testing projects.