STAREAST 2021 Concurrent Session : Valuing the Customer: Wagile Product Development

Conference archive

Thursday, April 29, 2021 - 11:30am to 12:30pm

Valuing the Customer: Wagile Product Development

Do your new products launch with mediocre market reception? If so, your innovation process might be to blame. Traditional waterfall processes become bureaucratic while Agile systems have not delivered on their promises, either. New product development fails due to poor product designs and misunderstanding of the markets. Enter “Wagile” New Product Development. Wagile is a hybrid product development process that engages customers throughout the product design cycle while ensuring project execution meets internal requirements for scope, schedule, and budget. Implementing wagile leads to increased collaboration between the project team and potential customers as well as reducing time-to-market. All these factors result in higher success rates for your innovation system, enhanced profitability, and greater recognition. In this session, you will learn how to implement a wagile product development process in your organization quickly and easily.

Teresa Jurgens-Kowal
Global NP Solutions, LLC

Teresa Jurgens-Kowal is passionate about innovation. She is a writer, mentor, coach, and trainer. Teresa founded Global NP Solutions in 2009 to help individuals and organizations learn, adopt, transform, and sustain innovation. She enjoys helping people reach their highest levels of success with innovation. Teresa’s consulting clients include a full spectrum of large industry corporations to entrepreneurs seeking to launch new products. She has recently released The Innovation ANSWER Book, a comprehensive guide to building innovation leadership.