Have you ever stood in line at midnight to buy the latest release of a product? Have you worked on a product that created such delight in customers that they camped out overnight to be the first to buy it? Though this level of customer devotion is rare, it is possible to create everyday products that your customers will love. In the past, the designers and developers have received the lion’s share of the credit, but the role of quality teams is just as important in creating this level of success.