The stakes in the mobile app marketplace are very high, with thousands of apps vying for the limited space on users’ mobile devices. Organizations must ensure that their apps work as intended from day one and to do that must implement a successful mobile testing strategy leveraging in-the-wild testing. Matt Johnston describes how to create and implement a tailored in-the-wild testing strategy to boost app success and improve user experience. Matt provides strategies, tips, and real-world examples and advice on topics ranging from fragmentation issues, to the different problems inherent in web and mobile apps, to deciding what devices you must test vs. those you should test. After hearing real-world examples of how testing in the wild affects app quality, leave with an understanding of and actionable information about how to launch apps that perform as intended in the hands of end-users—from day one.
Matt Johnston
Applause
With more than a decade of experience at companies ranging from early-stage startups to publicly-traded enterprises, Matt Johnston leads the uTest and Applause organizational strategy efforts. Since joining uTest as employee #8 in late 2008, Matt has provided a technical sensibility to uTest’s engagement of testers and engineers. As CMO/CSO, he leads uTest’s large-scale initiatives, such as partnership formation and helping to define the company’s expansion strategy. Matt is a frequent speaker at top technology and mobile conferences, including STARWEST, CTIA, and Mobile App World. A renowned expert on crowdsourcing, Matt’s work has appeared in the bestseller Crowdsourcing for Dummies.
Speaker Presentations
Wednesday, May 7, 2014 - 3:00pm
Test Techniques
Testing in the Wild: Practices for Testing Beyond the Lab