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Lindiwe Vinson

Organic, Inc.

In QA since 1996 in the automotive, banking, finance, and utilities industries, Lindiwe Vinson is director of technology at digital marketing agency Organic, Inc. Her diverse experience provides a strong working knowledge of emerging platforms and technologies, web analytics, test planning, resourcing and contingency planning, mobile device and mobile application testing, defect reporting, and performance testing. Throughout her career, Lindiwe has had the opportunity to build and lead global teams both internally and offshore for testing purposes. She frequently contributes to Threeminds, Organic’s digital marketing blog, and published an article LogiGear magazine. For more information, visit organic.com.

Speaker Presentations
Thursday, May 2, 2013 - 1:30pm
Test Management
Strength in Numbers: Using Web Analytics to Drive Test Requirements

Once a client’s website is built, you’d think it would be time for a well-deserved break. However, almost immediately, questions come up—can we capture a larger audience? close more orders? increase our sales? And so, it’s time to redesign the site—and the test strategy and plans—based on real-world data. Lindiwe Vinson sees web analytics as a tool for guiding your test planning and test case design efforts.