Strength in Numbers: Using Web Analytics to Drive Test Requirements

Once a client’s website is built, you’d think it would be time for a well-deserved break. However, almost immediately, questions come up—can we capture a larger audience? close more orders? increase our sales? And so, it’s time to redesign the site—and the test strategy and plans—based on real-world data. Lindiwe Vinson sees web analytics as a tool for guiding your test planning and test case design efforts. By learning the most common user flows through the site—as well as the most commonly used browsers, operating systems, mobile devices, and plug-ins—testers can design better tests and set the right test priorities. Learn the vocabulary of web analytics—like bounce rate, time-on-site, conversion, and more—and the web analytics tools that will transform your testing. Learn how web analytics plays a major role in the creation of Organic Inc.’s test plans for all client engagements and the tools they use every day to make their clients’ websites shine.