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Jason Arbon

appdiff.com

Jason Arbon is the CEO of AppDiff.com, focused on automagically identifying differences in mobile app UI, UX, and performance. Jason is also the creator of the new mobile web search and discovery app mobo (herecandy.com). Jason was formerly the director of engineering and director of product at Applause.com/uTest.com, where he created the App Store data analytics service and led overall product strategy to deliver crowdtesting to top app teams via more than 100,000 community members. Jason previously held engineering management and innovation roles at Google and Microsoft. He coauthored How Google Tests Software and authored App Quality: Secrets for Agile App Teams.

Speaker Presentations
Monday, April 13, 2015 - 8:30am
Full-day Tutorials
Develop Your Mobile App Test and Quality Strategy (Monday Sold Out but Now Available on Tuesday-TI) SOLD OUT

Let’s build a mobile app quality and testing strategy together. Whether you have a web, hybrid, or native app, building a test and quality strategy means first understanding your customers and your competitors, and then testing your app under real-world conditions. Most importantly, it means having the data and tools to make quick, agile decisions on feature implementations and bug fixes. Jason Arbon guides you through the latest techniques, data, and tools to ensure you have an awesome mobile app test and quality strategy. Leave this interactive session with a strategy for your very own app (or one you pretend to own). The information Jason shares is based on Applause.com/uTest's thousands of mobile app test cycles on hundreds of top mobile apps, data analytics on millions of apps, hundreds of millions of appstore reviews, development of mobile apps, and consultations with top app development teams. 

Note: Bringing a laptop or tablet to this tutorial is preferred but is not required.

Tuesday, April 14, 2015 - 8:30am
Full-day Tutorials
Develop Your Mobile App Test and Quality Strategy

Let’s build a mobile app quality and testing strategy together. Whether you have a web, hybrid, or native app, building a test and quality strategy means first understanding your customers and your competitors, and then testing your app under real-world conditions. Most importantly, it means having the data and tools to make quick, agile decisions on feature implementations and bug fixes. Jason Arbon guides you through the latest techniques, data, and tools to ensure you have an awesome mobile app test and quality strategy. Leave this interactive session with a strategy for your very own app (or one you pretend to own). The information Jason shares is based on Applause.com/uTest's thousands of mobile app test cycles on hundreds of top mobile apps, data analytics on millions of apps, hundreds of millions of appstore reviews, development of mobile apps, and consultations with top app development teams. 

Note: Bringing a laptop or tablet to this tutorial is preferred but is not required.

Wednesday, April 15, 2015 - 10:00am
Mobile Development
Real-Time Contextual and Social Relevance in Mobile

Personalized mobile user experience is a hot topic today because a smarter app will delight users, keep them coming back, and make your business stand out from the crowd. The extreme version of personalization is real-time contextual and social relevance. According to Jason Arbon, the contextual brain for your app is only a few API calls away. Based on lessons learned working on search relevance and personalization at Google, Bing, and a stealth mobile app startup, Jason describes the value, limitations, performance, and data-privacy of local and web services available today. He demonstrates practical examples of leveraging APIs such as Foursquare, Yelp, Google Places, Facebook, Location APIs (latlong + velocity), and Twitter. Then, Jason describes available natural language processing APIs such as NSLinguisticTagger and illustrates ways to use in-app usage data to improve an application’s contextual experience. Take away ideas for making your users happier—and you and your app look smarter.

Thursday, April 16, 2015 - 11:00am
Mobile Testing
A Look into the Future: App Testing and Quality in 2025

In ten years, the applications we develop—mobile, embedded, wearable, and more—will be radically different from today’s apps. And so will be the testing and quality tools, methods, and solutions we employ. Extrapolated from his experiences at Google, Microsoft, and Applause (formerly uTest), Jason Arbon leads a thought-provoking look into the future. Our new world will be powered by nearly infinite—and almost free—computing power, storage, and networking. Standardized software stacks and centralized testing as a service will enable machine learning not possible today. The software itself will generate far smarter test plans, automatically execute tests, explore app functions, and produce quantitative measures of quality. In Jason’s future world, the end game is software-controlled test and release systems with feature-gating and feature-flighting—based on sophisticated, real-time analysis—in which real users safely become your manual testers. Join Jason and your peers to explore the future of testing in 2025, and figure out what we can to do now to prepare the way.