Project Management | Mobile Dev + Test Conference

Tutorials

TC Mobile App Project Kick Off: Get It Right the First Time

Jaimee Newberry, Independent Consultant

Tue, 04/14/2015 - 8:30am

The critical steps that need to happen before coding starts are all-too-often brushed over or skipped entirely. Join Jaimee Newberry as she discusses how to identify and gain buy-in and involvement from all the right stakeholders. Because user experience (UX) will make or break every new app, you have to get it right the first time. Jaimee explores brand/product voice and personality questions that help teams quickly map out the direction that affects everything—product experience, visual design, and timing of animations and transitions.

TF Super Rad Brainstorming

Jaimee Newberry, Independent Consultant

Tue, 04/14/2015 - 1:00pm

Ever had a brainstorming session that failed to produce the quality results you’d hoped for? Think you already have good brainstorming sessions but know there’s room for improvement? Facilitating Super Rad Brainstorming sessions for eons now, Jaimee Newberry is an industry leader in improving brainstorming skills and surfacing incredible ideas. Work together as Jaimee facilitates a real time, hands-on brainstorming session that highlights tips and tricks for making your own brainstorming sessions more productive.

Keynotes

K1 Crazy (and Focused) Mobile App Development

Daniel Steinberg, Dim Sum Thinking, Inc.

Wed, 04/15/2015 - 8:30am

Developers mostly focus on improving their creation skills—learning about programming languages and coding techniques; attending dev conferences; downloading and analyzing code; reading blogs, and listening to podcasts. However, they often become so focused on the delivery deadline that they forget they aren't just building an app for some arbitrary faceless customer. They are trying to help real people solve real problems. So, before the coding starts, there is lots of work to do to identify THAT customer. Narrow your scope.

K2 Designing for Engagement

Jaimee Newberry, Independent Consultant

Wed, 04/15/2015 - 4:00pm

Do the products you’re creating engage users on an emotional level? Do you deliberately design in the personality and tone of your product? Are you thinking comprehensively about every touchpoint your product has with a user? Jaimee Newberry has been helping Fortune 500 companies and startups with their digital products for more than seventeen years. Through years of refinement, Jaimee knows how to create products that engage and empathize with users. Her abilities evoke client responses such as “You’ve earned our trust,” “You understand who we are,” and “Thank you.

Concurrent Sessions

T2 A Look into the Future: App Testing and Quality in 2025

Jason Arbon, appdiff.com

Thu, 04/16/2015 - 11:00am

In ten years, the applications we develop—mobile, embedded, wearable, and more—will be radically different from today’s apps. And so will be the testing and quality tools, methods, and solutions we employ. Extrapolated from his experiences at Google, Microsoft, and Applause (formerly uTest), Jason Arbon leads a thought-provoking look into the future. Our new world will be powered by nearly infinite—and almost free—computing power, storage, and networking. Standardized software stacks and centralized testing as a service will enable machine learning not possible today.