Conference archive


Wednesday, April 26, 2017 - 8:30am to 12:00pm

Mobile App Project Kick Off: Get It Right the First Time

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The critical steps that need to happen before coding starts are all-too-often brushed over or skipped entirely. Developers, testers, product owners, and anyone at any level who is looking to refine or plan the critical UX portion of either a new product or revamping an existing product will benefit from this tutorial. Because user experience (UX) will make or break every new app, you have to get it right the first time. Jaimee Newberry explores brand/product voice and personality questions that help teams quickly map out the direction that affects everything—product experience, visual design, and timing of animations and transitions. Learn how to think about copy—from writing it to positioning it on a screen, from alerts to error messages, and beyond. Jaimee demonstrates ways to identify your target users, empathize with their wants and needs, create user personas, and map out the most important UX scenarios. She addresses feature prioritization and discusses the secrets of great team communication. Walk away prepared to kick off a new product or evaluate your current project’s trajectory to ensure development is on the right track.

Jaimee Newberry

Jaimee Newberry brings industry leadership and experience gained from advising C-level and senior management teams at startups, agencies, and Fortune 500 companies to her role as COO at MartianCraft. Her insight, practices, and a personal ecology have proven to elevate the culture, processes, and product quality of high-performance software design and development teams worldwide. Jaimee has worked with Audi, Apple, Barnes & Noble, Disney, McDonalds, Nintendo, Zappos, and many more. Jaimee is a professional experimenter, speaker, and writer who lives, learns, and fumbles out loud. An advocate for women in tech, she’s the founder of and co-host of the tiny challenges podcast. Jaimee is the independent mother of two girls and two cats, and girlfriend of a beautiful, shy man who likes to remain mostly anonymous.