Conference archive


Thursday, April 27, 2017 - 1:00pm to 1:45pm

Designing Software for the Present and the Future: What’s Your Why?

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Better and more meaningful results always happen when your team has clarity of vision around why they're doing what they're doing. Jaimee Newberry says that the future is about getting technology out of the way of our everyday functions and actions while using it to enhance lives in every conceivable way. We must be thinking far beyond what’s next. The process is almost always about people, and most people need to ease into change. As software designers, we need to be thinking several futures down the road and breaking that vision into baby steps so people won’t freak out or think “too much too fast.” If you want to be part of thinking through the entire development story behind the products you are making, understanding the future picture, and breaking down that vision through meaningful user stories, Jaimee’s talk is for you. Discover the why behind what you’re developing. Get intimate with your customer's wants and needs. Leave with a set of practical guidelines and skills to ensure your big-picture vision is clearly communicated with those who are working on your products.

Jaimee Newberry

Jaimee Newberry brings industry leadership and experience gained from advising C-level and senior management teams at startups, agencies, and Fortune 500 companies to her role as COO at MartianCraft. Her insight, practices, and a personal ecology have proven to elevate the culture, processes, and product quality of high-performance software design and development teams worldwide. Jaimee has worked with Audi, Apple, Barnes & Noble, Disney, McDonalds, Nintendo, Zappos, and many more. Jaimee is a professional experimenter, speaker, and writer who lives, learns, and fumbles out loud. An advocate for women in tech, she’s the founder of and co-host of the tiny challenges podcast. Jaimee is the independent mother of two girls and two cats, and girlfriend of a beautiful, shy man who likes to remain mostly anonymous.