Mobile Applications

Tutorials

TL Mobile App Usability and UX for Developers and Testers NEW

Philip Lew, XBOSoft

Tue, 06/09/2015 - 1:00pm

Today, many organizations are migrating to mobile while new organizations are adopting a mobile-first or mobile-only strategy. Because of the special characteristics of the mobile platform and its user base, usability and the user experience (UX) take on an increased emphasis. With SaaS-based business models, where users can pay by the month and switch applications in a heartbeat, user experience becomes paramount. Currently, there are no formal models describing UX. Philip Lew explains the definitions of usability and user experience, describes the connections between them, and explores evaluation methods you can use as the first step toward improving user experience on the mobile platform. Philip uses examples to illustrate the good, the bad, and the ugly of mobile UX to build a deeper understanding of how to improve your own app’s UX. Discover key principles for design and evaluation of usability. Develop a methodology for continuous improvement of your users’ experience.

Keynotes

K3 Lean UX: Turn User Experience Design Inside Out

Jeff Patton, Jeff Patton & Associates

Thu, 06/11/2015 - 8:30am

It’s usually the finer points of the user experience (UX) design that separate good-enough software from really-great software. For companies launching new products or adding new capabilities, how well they understand their users and their needs differentiates the wild successes from the dismal failures. This is user experience design, and doing it well in the past took experienced specialists and lots of time. But the world has changed. Jeff Patton describes how Lean UX turns product design into a team sport in which everyone participates. Learn how Lean UX thinking breaks what we thought were good design rules. In Lean UX design, it’s OK to guess. It's OK for developers to talk to users. It’s OK for bad artists to design user interfaces. And, it’s OK to demonstrate half-baked ideas. You’d think that if we break all these rules, good user experience couldn’t possibly result—but it does. Jeff shares examples of how all this rule breaking is supported by a culture of experimentation and learning—and that makes all the difference.