Two common situations lead to bad software—the project team isn’t aligned on the problem or the customer isn’t involved in the design process. Either way, you end up with a product that the business didn’t ask for, the tech team struggles to deliver, and customers don’t want. So, how do you increase confidence in the direction of your product and work together to build innovative solutions that bring the business, technology, and customers together? Garren DiPasquale and Matt Wallens introduce, a process to understand business goals and customer needs. It isn’t about designing screens or...
Garren DiPasquale
Artifact
Garren DiPasquale’s experience with the design process leads to identifying problems and developing creative solutions that serve a purpose. His process and creative thinking skills have allowed him to design and develop innovative applications and user experiences for clients, including Bank of America, Wells Fargo, Lowe’s, Muzak, and Chick-fil-A. When he’s not solving problems with design, Garren speaks on the subject.