"Efficiency is doing things right; effectiveness is doing the right things." This quote from Peter Drucker identifies why even the most productive agile teams may not always deliver the most successful business solutions. The agile team depends on the product owner to correctly identify the business requirements with the highest values, to clearly describe each feature at the right level of granularity, to provide the necessary supporting documentation, and to continuously adapt the product backlog to meet the emerging needs of the organization. Otherwise, the team could be measuring its...
Jamie Lynn Cooke
Managing Director
Both Hemispheres, LLC
As a senior solutions consultant, business analyst, and project manager, Jamie Lynn Cooke has delivered successful solutions for many organizations across twenty-six industry sectors in Australia, Canada, and the United States. She has worked with every type of user you can imagine—and some that you would not believe—to turn their abstract, unclear, and unrealistic requirements into achievable business solutions. Passionate about productivity, Jamie Lynn spends her spare time researching and trialing methods that help people maximize the effectiveness of their work. She is an award winning author of several books on agile methods, including The Power of the Agile Business Analyst.