Better Software West 2018 Keynote : Agile Lighthouses: Navigating toward Successful Products

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Thursday, June 7, 2018 - 4:15pm to 5:15pm

Agile Lighthouses: Navigating toward Successful Products

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Directional awareness in product development is one of the most challenging aspects of building things—whether applications, services, or true products. Gaining a true north in your journey and having a light to show you the way are often the difference between success and failure. But what is your compass? Where is your lighthouse? It’s your customer, and your challenge is determining how to effectively engage the customer. Agile product management provides a distinct mindset with techniques and patterns useful in navigating these often-convoluted courses. And Anu Smalley is an expert captain who helps organizations and teams achieve greatness with their products. Anu explores vision-setting and chartering as critical initial focus points—in other words, beginning with the end in mind. She shares a set of do's and don'ts when it comes to evolving a product. Sharing real-world stories from her client experiences, Anu brings a fresh perspective to the notions of establishing an MVP and running experiments to chart your course. Anu explores effective listening as a lost art for helping your customers find their true north so they can understand and deliver what they truly need.

Anu Smalley
Capala Consulting Group

The president and founder of Capala Consulting Group, Anu Smalley specializes in executive coaching and agile transformations. An enterprise agile coach and Certified Scrum Trainer®, she provides education, coaching, large group facilitation, and consulting services to clients across the United States. An IT professional with more than twenty-five years of industry experience, Anu has established internal agile coaching centers of excellence to allow self-sustained coaching of agile transformations and designed a coaching program for evolving organizational leaders. Passionate about coaching and training others, she frequently speaks at conferences worldwide on product ownership and group facilitation techniques. An active member of the larger Scrum and agile community, Anu enjoys giving back by volunteering at conferences.