Better Software West 2017 Tutorial - Great Product Design with User Story Mapping | TechWell

Conference archive


Monday, June 5, 2017 - 8:30am to 4:30pm

Great Product Design with User Story Mapping

Add to calendar

Built from index cards or sticky notes, a story map is a simple model that helps the people who create it envision a customer’s experience with the product. Story maps are a core practice within a design process focused on understanding and building empathy with customers and users, and then identifying and testing solutions to improve the customer’s experience with your product or services. Jeff Patton says that design process and story mapping can help you identify completely new product opportunities or improve the existing product experience. Learn how to map your customer and user experiences today, and then see how you can deliberately improve that experience. Use empathy maps, persona sketches, archetypes and stereotypes, story mapping, and design studio concepts to speed your design work. Since all solution ideas are speculative, learn how to validate solutions as quickly and cost-effectively as possible. In the end, discover an essential design process that allows you to identify and validate innovative product solutions. This is a hands-on workshop. Come prepared to learn.

Jeff Patton
Jeff Patton & Associates

Jeff Patton started in software development in the early ’90s as a project leader for a small, software product company where he learned that well-written code and fast delivery are not the secrets to success. What makes the difference is understanding your customer and creating a great product. In 2000 Jeff worked as a product manager adopting Extreme Programming, gaining a strong appreciation for the discipline that agile thinking brings to software development. He received the Agile Alliance’s Gordon Pask Award for contributions to agile development and authored User Story Mapping. Learn more about Jeff at