Great Product Design with User Story Mapping

Built from index cards or sticky notes, a story map is a simple model that helps the people who create it envision a customer’s experience with the product. Story maps are a core practice within a design process focused on understanding and building empathy with customers and users, and then identifying and testing solutions to improve the customer’s experience with your product or services. Jeff Patton says that design process and story mapping can help you identify completely new product opportunities or improve the existing product experience. Learn how to map your customer and user experiences today, and then see how you can deliberately improve that experience. Use empathy maps, persona sketches, archetypes and stereotypes, story mapping, and design studio concepts to speed your design work. Since all solution ideas are speculative, learn how to validate solutions as quickly and cost-effectively as possible. In the end, discover an essential design process that allows you to identify and validate innovative product solutions. This is a hands-on workshop. Come prepared to learn.