Better Software West 2017 - User Experience

Michael Durrant has found that paying attention to basic usability and accessibility guidelines can make millions of extra dollars for his company. He describes his uphill journey to improve accessibility and usability for users purchasing car insurance through their website. Michael shares many factors to consider and barriers to overcome—from those who thought it wouldn’t make much difference to their customers, to those who pointed out that it had been tried before and not made any money, to those who didn’t have knowledge of or even agree with some of the basic principles of usability...