You, Inc.: Building Your Personal Brand Prior Year Content

Building the right personal brand is one of the most critical success factors in today’s workplace. Organizations develop a brand and image, but not many individuals think about their brand on sites like Facebook, LinkedIn, and other social media outlets. Jennifer Bonine says all professionals with career aspirations should be actively shaping their brand. As we interact with people, we want to influence them to support our efforts—approving projects, budgets, and funding; supporting our next career move; or recommending us for that promotion or raise we want. As a professional, it is critical to understand how you are being perceived by your “target audience.” Jennifer shares ideas on building your brand, mastering politics, reading your colleagues’ and bosses’ perspectives—all techniques that get the results you want. She presents a toolkit for creating your personal brand, changing perceptions in the organization to ensure successful interactions with others, and improving your ability to achieve your career goals.